Archive | May, 2009

Smartfusion and BBDO

20 May

Smartfusion very pleased to have teamed up with fellow Omnicom agencies BBDO, OMG, Mobilebehavior and Google to launch the “Digital Lab”. A hot house to develop integrated thinking based on the digital lives consumers lead every day.

20 May

20 May

Smartfusion helps its clients to sell more; to change perception and increase preference.

We do this by creating campaigns that connect with consumers through live events and digital channels to achieve what we call a “digitally live” engagement. We use the power of live experiences (creating live events, experiential campaigns, guerrilla and PR stunts) and then amplify these experiences into the online space to achieve maximum reach for our clients.

We firmly believe that whether trade or consumer, if the event engagement is the end of the story (rather than the beginning), most of the investment you have made is wasted. Experiences have the single biggest impact on consumer behaviour, what we do is harness, direct and amplify them.