Archive | April, 2010

Nike Grid

21 Apr

The new Nike Grid campaign is a prime example of what can be achieved when the physical and digital world meet. Mapping physical movements onto the digital arena is not totally ground breaking (something Foursquare for one have been doing on mobile for some time)but the entrance of Nike as a big name player can only boost the mechanic.

The entrant collects streets by running between phone boxes and dialling in their personal number, their position and score is then automatically updated on Facebook. You can see that among runners this could become very competitive – the fact that the game is only available for 24 hours simply adds to the allure. So once more Nike is encouraging fitness activity (and trainer sales) and succeeds in digitalising their outdoors message, engaging both inside the home and out on the streets – no mean feet.

Ned Mendez, Smartfusion