Breaking The Social Barrier

5 Aug

With social media fast becoming the ‘norm’ with people tweeting, connecting on LinkedIn and catching up on the ever expanding Facebook I had to ask, ‘what is the understanding of the use of language and social media etiquette across these growing mediums?

Companies who communicate directly to their customers through these channels are talking a language created and used in a solely online world. Try taking that language offline… the results could be astonishing.

The Old Spice campaign has generated millions of You Tube views and in the past month sales of Old Spice Bodywash products are up 107% . It goes to show, talking a language your customers understand encourages interaction and inevitably an increase in sales for your company. The only question now is, what barriers can companies break next, and how are they going to do it?



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