What the music industry is teaching us about Location Based Services

22 Nov

In a surprising move – judging their reputations as change-fearing stick in the muds – the music idustry is leading the way nicely with its uptake of Location Based Services.

The latest one we’ve noticed is making use of Gowalla, attendees of a particular Weezer show will receive a free track and a discount on the bands latest album. Also offered is the chance to win a trip to another weezer show (and thus stamp your passport again). This follows campaigns from James Boredom Blunt – who punished people who checked in at his album launch by streaming new songs to their handset, and Cheryl Cole who tied in facebook by taking people who checked in there to her profile page to win tickets to popular bun-fight the X-Factor.

 

We are increasingly seeing seeing the potential for LBS campaigns but, with the exception of the wonderful Destroyer Nike Burrito campaign we discussed in September, we have yet to see a fully realised LBS marketing campaign that truly captures the zeitgeist and publics attention. Bring it on!

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