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I don’t tweet for less than $1000, darling

2 Oct

Over the past two days there have been two incidents which really illustrate the PHENOMENAL potential Twitter has for brands and promotion.

2 simple Tweets by sensational teen mediocrity Justin Bieber yesterday afternoon caused the topic of  ‘Maple Syrup’ to top the global trend list. And a tongue-in-cheek in-joke between two friends about a badly judged, insensitive rant by an obnoxious BBC  ‘personalitywent viral and ended up on the news. Does this scare as much as inspire you? According to various reports 3% of Twitters servers are dedicated to Justin Bieber. This clearly doesn’t mean that he has his own special room or warehouse, just that 3% of everything on Twitter relates to Justin Bieber. Can this be true (or verified accurately) if so I tremble for the future of the world – there are 160 Million Twitter accounts…

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BBC 6Music – A triumph for grass roots activism? Or groundbreaking cynical social media campaign?

11 Aug

As everyone will be aware, the BBC Trust has now saved 6Music from the threat of closure. This was the result of a wildfire social media campaign sparked from within the social media leaders and gatekeepers –  the very people who worked for – or with – 6Music interestingly enough.

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