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What the music industry is teaching us about Location Based Services

22 Nov

In a surprising move – judging their reputations as change-fearing stick in the muds – the music idustry is leading the way nicely with its uptake of Location Based Services.

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I don’t tweet for less than $1000, darling

2 Oct

Over the past two days there have been two incidents which really illustrate the PHENOMENAL potential Twitter has for brands and promotion.

2 simple Tweets by sensational teen mediocrity Justin Bieber yesterday afternoon caused the topic of  ‘Maple Syrup’ to top the global trend list. And a tongue-in-cheek in-joke between two friends about a badly judged, insensitive rant by an obnoxious BBC  ‘personalitywent viral and ended up on the news. Does this scare as much as inspire you? According to various reports 3% of Twitters servers are dedicated to Justin Bieber. This clearly doesn’t mean that he has his own special room or warehouse, just that 3% of everything on Twitter relates to Justin Bieber. Can this be true (or verified accurately) if so I tremble for the future of the world – there are 160 Million Twitter accounts…

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Myspace Admitted to Rehab, but is there a Darker Underlying Prognosis?

30 Jul

With MySpace having announced that they are to embark on a brand re-launch and site design overhaul, questions still remain as to how effective this will be at stemming the tide of users  abandoning ship in favour more popular social networks, such as Facebook.

More to the point, the case could be presented that (until now) MySpace’s unwavering reliance on a content (music) hosting proposition, vs that of a content sharing proposition – adopted by Facebook – has already left them out at sea – and out of the hands of users, literally.

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