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The Top 5 Things We Saw in December!

31 Dec

December! If you like what you see here drop us a line.


TRON Grid Grinders

…Obviously hoverboards are the next logical step.

Nice use of projection mapping to create an interactive skateboard half-pipe for the TRON: Legacy Premier in Melbourne.


The KLM Happiness Effect

Witness the ‘immediacy’ powers of social media.

KLM Airlines spreads happiness to some of its unsuspecting passengers via a live Foursquare and Twitter airport campaign.


Plane Brilliant

A mobile controlled banner ad.

An innovative banner campaign from Gol Airlines that lets you control an on-screen aeroplane using your mobile device.


Profile Hacker

Customize your new Facebook Profile.

The new Facebook App from Schweppes that allows you to add a personalised touch to the new Facebook profile design.


Eyes Wide Shut

How to make a less conventional impression.

BMW re-explores the age-old dark art of subliminal brand placement.


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The Top 5 Things We Saw in November!

30 Nov

November! If you like what you see here drop us a line.


The Future of Mobile Gaming Has Arrived..

And now the fate of the Galaxy is in your hands.

The Star Wars: Falcon Gunner Augmented Reality game brings the Imperial Forces fight into your own backyard, literally. Amazed, you will be!


Destroy to Create

The pursuit of destruction in the name of creation.

Nike’s rather dark and subversive London launch event for the new Destroyer range of apparel.


Drivers Wanted..

For a test drive with a twist

Skoda transforms the common desk chair into a fully functional rally car seat with this Augmented Reality game, promoting the new Fabia RS.


Flush Tracker

Embrace you’re inner toilet humour.

Ingenious idea putting Domestos front and centre of National Toilet Day. Insert lavatory pun here!


Scrabble Block Party

Contains a Giant Man, a Dragon and Pie-throwing Idiots.. say no more.

Scrabble: The Block Project. A very cool live activation that sees an apartment block get transformed into a living Scrabble board. N1I1C3E1


Top 5 things we saw in September!

23 Sep

Here are some of the things we’ve been enjoying at P|SF recently.

This time we have a bear, Facebook ‘Likes’ get physical, destroyer burritos, catwalk to consumer fashion, and a nostalgic tune about your old neighbourhood. If you like what you see here visit our blog to see more of the latest work that’s happening in experiential and digital, or drop us a line.

The Tippex Bear.

A new take on an old favourite – Does a bear ____ in the woods?


With a knowing nod to Burger King’s classic Subservient Chicken campaign, Tippex creates a narrative blank to be filled by audience suggested outcomes in this humorous and engaging viral.

The Like Machine

You Like. You swipe.


Here at P|SF opinion is divided – either this is the most amazing way to track consumer behaviour and engage them both digitally and physically, or the most sinister method of data-collection to date – what do you think? The technology and opportunities are undeniably impressive.

The Wilderness Downtown

Arcade Fire and Google Earth take you back to the block

Arcade Fire and director Chris Milk have created an innovative interactive video for their new single The Wilderness Downtown (a P|SF stereo favourite). The clip employs Google’s Chrome OS, Maps and the latest HTML5 technology to take you through a stirring and personalised trip of the streets you grew up on.

The Destroyer Burrito!

Nike & Korean Burritos?? Just go with it.

What’s more natural than Nike and Korean Burritos? Probably a lot of things. But in a crowded marketplace this is a fresh take on social media integration campaigns and it has nice local relevance.

Burberry Live

Fresh from the catwalk to your iPad


English fashion house Burberry continue to break new ground in the digital sphere. Last season Burberry globally broadcast their collection live in 3D. This season customers at selected Burberry stores worldwide will be able to order the clothes directly from runway using an innovative new app.

Our Top 5 Experiential Videos of the year – so far!

17 Aug

Helping the world to smile!

Proving we’re all kids at heart

Finally Email becomes personal

Reaching the parts other experiential campaigns will not reach

Orcon, Iggy, Skype + 9 Musicians

We love experiential!

what are your favourite campaigns?

Nike Grid

21 Apr

The new Nike Grid campaign is a prime example of what can be achieved when the physical and digital world meet. Mapping physical movements onto the digital arena is not totally ground breaking (something Foursquare for one have been doing on mobile for some time)but the entrance of Nike as a big name player can only boost the mechanic.

The entrant collects streets by running between phone boxes and dialling in their personal number, their position and score is then automatically updated on Facebook. You can see that among runners this could become very competitive – the fact that the game is only available for 24 hours simply adds to the allure. So once more Nike is encouraging fitness activity (and trainer sales) and succeeds in digitalising their outdoors message, engaging both inside the home and out on the streets – no mean feet.

Ned Mendez, Smartfusion