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The Top 5 Things We Saw in December!

31 Dec

December! If you like what you see here drop us a line.


TRON Grid Grinders

…Obviously hoverboards are the next logical step.

Nice use of projection mapping to create an interactive skateboard half-pipe for the TRON: Legacy Premier in Melbourne.


The KLM Happiness Effect

Witness the ‘immediacy’ powers of social media.

KLM Airlines spreads happiness to some of its unsuspecting passengers via a live Foursquare and Twitter airport campaign.


Plane Brilliant

A mobile controlled banner ad.

An innovative banner campaign from Gol Airlines that lets you control an on-screen aeroplane using your mobile device.


Profile Hacker

Customize your new Facebook Profile.

The new Facebook App from Schweppes that allows you to add a personalised touch to the new Facebook profile design.


Eyes Wide Shut

How to make a less conventional impression.

BMW re-explores the age-old dark art of subliminal brand placement.


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The Top 5 Things We Saw in November!

30 Nov

November! If you like what you see here drop us a line.


The Future of Mobile Gaming Has Arrived..

And now the fate of the Galaxy is in your hands.

The Star Wars: Falcon Gunner Augmented Reality game brings the Imperial Forces fight into your own backyard, literally. Amazed, you will be!


Destroy to Create

The pursuit of destruction in the name of creation.

Nike’s rather dark and subversive London launch event for the new Destroyer range of apparel.


Drivers Wanted..

For a test drive with a twist

Skoda transforms the common desk chair into a fully functional rally car seat with this Augmented Reality game, promoting the new Fabia RS.


Flush Tracker

Embrace you’re inner toilet humour.

Ingenious idea putting Domestos front and centre of National Toilet Day. Insert lavatory pun here!


Scrabble Block Party

Contains a Giant Man, a Dragon and Pie-throwing Idiots.. say no more.

Scrabble: The Block Project. A very cool live activation that sees an apartment block get transformed into a living Scrabble board. N1I1C3E1


What the music industry is teaching us about Location Based Services

22 Nov

In a surprising move – judging their reputations as change-fearing stick in the muds – the music idustry is leading the way nicely with its uptake of Location Based Services.

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I don’t tweet for less than $1000, darling

2 Oct

Over the past two days there have been two incidents which really illustrate the PHENOMENAL potential Twitter has for brands and promotion.

2 simple Tweets by sensational teen mediocrity Justin Bieber yesterday afternoon caused the topic of  ‘Maple Syrup’ to top the global trend list. And a tongue-in-cheek in-joke between two friends about a badly judged, insensitive rant by an obnoxious BBC  ‘personalitywent viral and ended up on the news. Does this scare as much as inspire you? According to various reports 3% of Twitters servers are dedicated to Justin Bieber. This clearly doesn’t mean that he has his own special room or warehouse, just that 3% of everything on Twitter relates to Justin Bieber. Can this be true (or verified accurately) if so I tremble for the future of the world – there are 160 Million Twitter accounts…

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Top 5 things we saw in September!

23 Sep

Here are some of the things we’ve been enjoying at P|SF recently.

This time we have a bear, Facebook ‘Likes’ get physical, destroyer burritos, catwalk to consumer fashion, and a nostalgic tune about your old neighbourhood. If you like what you see here visit our blog to see more of the latest work that’s happening in experiential and digital, or drop us a line.

The Tippex Bear.

A new take on an old favourite – Does a bear ____ in the woods?


With a knowing nod to Burger King’s classic Subservient Chicken campaign, Tippex creates a narrative blank to be filled by audience suggested outcomes in this humorous and engaging viral.

The Like Machine

You Like. You swipe.


Here at P|SF opinion is divided – either this is the most amazing way to track consumer behaviour and engage them both digitally and physically, or the most sinister method of data-collection to date – what do you think? The technology and opportunities are undeniably impressive.

The Wilderness Downtown

Arcade Fire and Google Earth take you back to the block

Arcade Fire and director Chris Milk have created an innovative interactive video for their new single The Wilderness Downtown (a P|SF stereo favourite). The clip employs Google’s Chrome OS, Maps and the latest HTML5 technology to take you through a stirring and personalised trip of the streets you grew up on.

The Destroyer Burrito!

Nike & Korean Burritos?? Just go with it.

What’s more natural than Nike and Korean Burritos? Probably a lot of things. But in a crowded marketplace this is a fresh take on social media integration campaigns and it has nice local relevance.

Burberry Live

Fresh from the catwalk to your iPad


English fashion house Burberry continue to break new ground in the digital sphere. Last season Burberry globally broadcast their collection live in 3D. This season customers at selected Burberry stores worldwide will be able to order the clothes directly from runway using an innovative new app.

Foursquare Web Data… London’s most popular venue analysis

24 Aug

Another analysis tool has appeared to depict London’s most happening and hip venues… what could these bars, clubs, restaurants, shops, arts venues and parks do to capitalise on their current popularity? Throw an event to thank Four Square users, invite others to join the crowd or will users seek to discover new places and expand the Four Square reach? I guess only time, and a lot more analysis, will tell…

VS

BBC 6Music – A triumph for grass roots activism? Or groundbreaking cynical social media campaign?

11 Aug

As everyone will be aware, the BBC Trust has now saved 6Music from the threat of closure. This was the result of a wildfire social media campaign sparked from within the social media leaders and gatekeepers –  the very people who worked for – or with – 6Music interestingly enough.

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