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I don’t tweet for less than $1000, darling

2 Oct

Over the past two days there have been two incidents which really illustrate the PHENOMENAL potential Twitter has for brands and promotion.

2 simple Tweets by sensational teen mediocrity Justin Bieber yesterday afternoon caused the topic of  ‘Maple Syrup’ to top the global trend list. And a tongue-in-cheek in-joke between two friends about a badly judged, insensitive rant by an obnoxious BBC  ‘personalitywent viral and ended up on the news. Does this scare as much as inspire you? According to various reports 3% of Twitters servers are dedicated to Justin Bieber. This clearly doesn’t mean that he has his own special room or warehouse, just that 3% of everything on Twitter relates to Justin Bieber. Can this be true (or verified accurately) if so I tremble for the future of the world – there are 160 Million Twitter accounts…

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BBC 6Music – A triumph for grass roots activism? Or groundbreaking cynical social media campaign?

11 Aug

As everyone will be aware, the BBC Trust has now saved 6Music from the threat of closure. This was the result of a wildfire social media campaign sparked from within the social media leaders and gatekeepers –  the very people who worked for – or with – 6Music interestingly enough.

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Breaking The Social Barrier

5 Aug

With social media fast becoming the ‘norm’ with people tweeting, connecting on LinkedIn and catching up on the ever expanding Facebook I had to ask, ‘what is the understanding of the use of language and social media etiquette across these growing mediums?

Companies who communicate directly to their customers through these channels are talking a language created and used in a solely online world. Try taking that language offline… the results could be astonishing.

The Old Spice campaign has generated millions of You Tube views and in the past month sales of Old Spice Bodywash products are up 107% . It goes to show, talking a language your customers understand encourages interaction and inevitably an increase in sales for your company. The only question now is, what barriers can companies break next, and how are they going to do it?

VS