We know that everybody has a life; in fact most people have two. People have a real, physical life, with face-to-face connections, friends, shopping and events. They also have another life, a digital life, where they interact with online communities and engage with retail and entertainment in a very different way.
We cover both lives, using our DIGITALLY LIVE approach, connecting to consumers through both powerful mediums, fusing the physical and digital communities.
Using DIGITALLY LIVE we create campaigns that align with today’s consumer behaviour. We use physical engagement in live events to deepen consumer involvement and digital channels to amplify and personalise it, allowing us to continue the conversation with consumers.
DIGITALLY LIVE means that every physical engagement we create drives a digital action, and vice versa. It also means we can effectively measure and quantify our campaigns ensuring maximum return on investment for our clients. We do this via our dedicated measurement division: EXPM
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