Over the past two days there have been two incidents which really illustrate the PHENOMENAL potential Twitter has for brands and promotion.
2 simple Tweets by sensational teen mediocrity Justin Bieber yesterday afternoon caused the topic of ‘Maple Syrup’ to top the global trend list. And a tongue-in-cheek in-joke between two friends about a badly judged, insensitive rant by an obnoxious BBC ‘personality‘ went viral and ended up on the news. Does this scare as much as inspire you? According to various reports 3% of Twitters servers are dedicated to Justin Bieber. This clearly doesn’t mean that he has his own special room or warehouse, just that 3% of everything on Twitter relates to Justin Bieber. Can this be true (or verified accurately) if so I tremble for the future of the world – there are 160 Million Twitter accounts…
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