Here are some of the things we’ve been enjoying at P|SF recently.
This time we have a bear, Facebook ‘Likes’ get physical, destroyer burritos, catwalk to consumer fashion, and a nostalgic tune about your old neighbourhood. If you like what you see here visit our blog to see more of the latest work that’s happening in experiential and digital, or drop us a line.
The Tippex Bear.
A new take on an old favourite – Does a bear ____ in the woods?
With a knowing nod to Burger King’s classic Subservient Chicken campaign, Tippex creates a narrative blank to be filled by audience suggested outcomes in this humorous and engaging viral.
The Like Machine
You Like. You swipe.
Here at P|SF opinion is divided – either this is the most amazing way to track consumer behaviour and engage them both digitally and physically, or the most sinister method of data-collection to date – what do you think? The technology and opportunities are undeniably impressive.
The Wilderness Downtown
Arcade Fire and Google Earth take you back to the block
Arcade Fire and director Chris Milk have created an innovative interactive video for their new single The Wilderness Downtown (a P|SF stereo favourite). The clip employs Google’s Chrome OS, Maps and the latest HTML5 technology to take you through a stirring and personalised trip of the streets you grew up on.
The Destroyer Burrito!
Nike & Korean Burritos?? Just go with it.
What’s more natural than Nike and Korean Burritos? Probably a lot of things. But in a crowded marketplace this is a fresh take on social media integration campaigns and it has nice local relevance.
Burberry Live
Fresh from the catwalk to your iPad
English fashion house Burberry continue to break new ground in the digital sphere. Last season Burberry globally broadcast their collection live in 3D. This season customers at selected Burberry stores worldwide will be able to order the clothes directly from runway using an innovative new app.
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